Blogging seems to be a requirement for many businesses nowadays. The reason is simple–they need to be found by people who are searching for them. Search engines have been the main vehicle to find information about anything on the web, and therefore many companies strive to always place themselves in the highest ranks for their target keywords.

Ava Rose Taylor Adoption, an organization that helps in taking pictures of children for adoption, understands the importance of blogging for a photography business. According to them, the response to their business increased once they included a blog on their website. Here are some things that they recommend to those who want to start their own photography business blog.

The Dos

Do remember to use the right keywords.

Using the right keywords is essential for your photography business blog. By keywords, this means that you need to put the exact search terms that people are looking for to point to your business. For example, you are Ava Rose Taylor Adoption specializes for adoption photography, so it is imperative that they will use the terms “adoption photography” in their blog. To learn more, you can research about SEO tips for blogs.

Do share your posts on social media.

Aside from search engine presence, you also need to have a social media presence as well. You can easily share your posts on social media by integrating your blog posts to show simultaneously on your business’ social media accounts. If you own a WordPress blog, there is a Jetpack feature that allows you to do that. Otherwise, there are different programs such as Buffer or Hootsuite for social media scheduling.

Do post consistently.

Search engines have a specific system–they crawl in your website to search for content. If they don’t find anything, they tend to rank you lower for your keywords. The best way to avoid this is to post consistently, at least once a week to help you rank. Ideally, it would be better to post up to 2-3 times a week, but if you can’t manage more than that, once a week is fine.

The Don’ts

Don’t create super short blogs or photo-only blogs.

Even though your photos are exceptional, there’s no way for clients to find you if you don’t have written content. Making short blogs won’t make you rank in search engines, and even worse if you don’t even have written content. You still need to make long-form content that’s useful or helpful to your target audience so that your blog will be found in search engine sites.

Don’t have non-mobile responsive layouts.

Did you know that the majority of web surfers nowadays browse through their mobile phones? You could be losing a large fraction of your audience by only making your website friendly to desktop or laptop computer users. You can search the web for “mobile responsive themes” which you can either purchase or use for free. Do not skip this step, as some mobile users would tend to close your blog if they find your website hard to navigate.

Don’t forget to have an e-mail list.

Aside from making a daily audience goal, you shouldn’t forget to collect e-mails. According to Ava Rose Taylor Adoption, a great way to collect e-mails is by offering a free incentive when they subscribe. This way, you can maximize e-mail marketing, social media marketing, and SEO marketing in your blog.

As you build your photography blog, remember these do’s and don’ts to help you succeed and get more clients for your business.